It’s hockey stick time for AOL’s My eAddress
Our new personal domains product is starting to kick some butt! A little email marketing to a few folks, some blog postings, and I think we might start to see some of that viral marketing kick in.
Having worked at AOL for a long time, it is also great to see some positive feedback from our customers in light of all the negatives that we seem to face each day. Thank you “Chip Chick” whoever you are :-)
http://www.chipchick.com/2006/09/aols_my_eaddres.html
Graph: Adoption Rate “Hockey Stick”
2 Comments so far
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You need to warn people a little more about that “one domain per cell phone” bit too … one needs to put a little more thought into things when you only have one crack at something.
I agree and just submitted some feedback to the team that we might want to change the wording on STEP 2 of the process (wehre you enter your cell phone) to read something more like:
“AOL only allows one domain per person to protect against fraud and abuse of free domains. To enforce this protection, we will send you an SMS text message to your cell phone with a unique PIN code which you must enter on the next screen. You are limited to one domain per cell phone.”
Thank you for your comment.