Disruptive Technology…Exactly!
“It’s like Deja Vu all over again.” - Y.B.
There has been a lot of talk lately from the cable broadband providers (Comast, TW Cable, etc) that they are looking to implement bandwidth caps on their cable internet customers. Some will begin capping your download to 5GB a month in the fall, which is a VERY small amount of data when you consider your download pipe is around 10Mbps! That means you would hit the cap in about a half a day if you were downloading at the max speed. So much for unlimited internet for $50/month.
The cable companies have been saying caps are needed because of a very small percentage of people using 80% of the bandwidth. And we have been led to believe these evil people are also breaking the law as it is mostly P2P traffic (bit torrent, etc) and music/video steeling.
But me thinks the caps are for a little different reason….
Basically, if you look at what the major TV networks are doing lately, you start to realize that you can watch shows online more conveniently than ever. If you have a computer hooked up to a TV, you can simply visit abc.com or nbc.com, etc and stream the show you want to watch. And even smaller cable only stations are doing streaming shows too. And it’s free (ad supported).
And you can also stream and download movies from iTunes, Netflix, and many others. And there are more and more set-top boxes available now to allow you to stream or download movies and watch them.
Well, as you might guess, our Cable companies don’t like this and are scared we might actually ditch their Cable TV service and just subscribe to their internet service….which of course we will. So what do they do to preempt becoming a dumb pipe provider? Implement bandwidth caps to make the whole thing useless.
Yet more companies in the long list of companies that have tried to stop technology from moving forward instead of seeing the trend and adapting. Cell phone companies will be next. No one wants voice connections. They want data so they can do voice, video and data how they want.
Now, if Cable operators instead embraced the coming age of IPTV, they might be able to become more efficient at providing massive amounts of bandwidth, while charging more for it, and being more profitable. But the issue, I suspect, is that they have so much invested in the old system which is highly profitable. So even though they have other revenue streams (VOIP and Internet data), they want to keep everything. Sounds like a company I used to work for.
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